UX Case Study: Uniqlo AI Recommendation Feature

As a UX strategy project completed during The Design Thinker’s 2024 UX Bootcamp, this case study explores the design of an intelligent recommendation system for the Uniqlo mobile application.

By allowing users to find clothing through natural-language descriptions or prompts, the feature aims to bridge personal style preferences with seamless shopping—targeting a 20% boost in sales conversion and a 15% drop in cart abandonment.